Identified where a fast-growing logistics SaaS was bleeding operator time and revenue, then built and deployed AI systems that removed the drag without removing human judgment from the decisions that mattered.

Turned three years of real operating traction into a credible, data-backed capital story — and walked the founder through her first institutional raise with the right narrative, the right numbers, and the right rooms.

Stopped a mounting CAC problem for a B2B SaaS company by diagnosing the acquisition architecture from channel through to close, and rebuilding the parts that were bleeding money quietly.

Diagnosed a single offer misalignment quietly suppressing conversion and eroding per-order margin across a profitable but plateauing direct-to-consumer business.